Kim Mitchell Says “GO FOR SODA”, Supports Safe & Sober Message

From left to right: Ministry of Transportation Regional Planner John Warkentin, Kim Mitchell, Simcoe Muskoka District Health Unit Public Health Nurse Adele Payne, and Ontario Provincial Police Provincial Constable David Hobson.

(Midland, ON)-The Safe and Sober Awareness Committee  is pleased to announce and provide a public service announcement (PSA) for use at media outlets.  This PSA is the result of an innovative partnership with Canadian rock icon Kim Mitchell and Alert Music Inc.

Kim Mitchell and the Safe and Sober Awareness Committee want to remind people that every choice has a consequence.  If you are driving, no matter what the vehicle, be smart and make the right decision, don’t drink and drive, “Go For Soda”!

Although Ontario has some of the safest roads in North America, this PSA addresses impaired driving on our roadways, waterways and trail systems.  Despite increasing legislated penalties, ongoing enforcement and public education/awareness efforts, lives continue to be lost and families needlessly shattered due to impaired driving incidents.

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